Jorge Rossell


Chairman & Chief Executive Officer

Jorge Rossell is the chairman of the board of TotalBank, a leading integrated retail-commercial bank in South Florida and member of Grupo Banco Popular Español, S.A. Since being appointed chairman in 2007, and CEO in 2009, Rossell has led one of South Florida’s leading full-service financial institutions.

Rossell joined Banco Popular Español in 1996 as a Branch Officer. As chairman, Rossell is responsible for all executive decisions and overall management of TotalBank, coordinating functions of the U.S. entity and its Spanish parent, including the oversight, development and execution of the bank’s long- and short-term strategic plans.

Rossell was born in Getxo, Vizcaya. He earned a bachelor’s degree in Business Administration from Escuela Universitaria De Estudios Empresariales in Madrid and a Masters in Economics and Business Administration from the Universidad Complutense De Madrid. In 2012, he was the recipient of the South Florida Business Journal’s Miami Ultimate CEO Award.

Officers & Directors