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Walter B. Gonzalez Jr., Esq. '96



Walter is an entrepreneur through and through. He founded GOJA in 2009 and built the company from the ground up by applying his mixed expertise in accounting, law, and finance to make GOJA one of the largest and fastest-growing Amazon and marketplace sellers in the world. GOJA evolved from a small ecommerce retailer into a venture-backed product and software development leader with offices on three continents. Walter’s vision is to build the CPG company of the future, able to capitalize on the ecommerce and Amazon dominated landscape.

Walter has stayed connected to FIU through many different initiatives, including the FIU-GOJA iChange social entrepreneurship grant.

He holds a dual bachelor’s degree in Finance and International Business from Florida International University and a Law degree from The George Washington University School of Law. He resides in Miami with his family.