Francis A. Hondal '87, MBA '94
President, Loyalty & Engagement for Mastercard
Francis A. Hondal is President, Loyalty & Engagement for Mastercard, a general management role accountable for delivering innovative solutions that create a competitive advantage for Mastercard branded products and services. Leading over 500 experts, the scope of services spans across loyalty and reward programs, B2B data-driven marketing services and digital innovation as a service. She is a member of the company’s Executive Management Committee.
Francis has over 30 years of experience in consumer marketing, finance and general management within the travel, payments and consumer services sectors. An entrepreneurial style with an exceptional record of building high- performance teams that deliver top line revenue growth, profitability and marketplace leadership. Substantial experience leading business turnarounds and transformational changes. Reputation for strong leadership through effective relationship management and cross-functional team collaboration. Bi-lingual and multicultural management experience. She has advisory board experience within higher education and will serve in a board observer role for one of Mastercard’s minority investments.
She began her professional career at Barnett Bank of Florida. As a Corporate Banking Officer she specialized in business development across various industries. Francis later joined American Express where she enjoyed a 18 year career in senior level regional and global roles within the Consumer products, Insurance and Finance. Following her tenure as a business unit CFO, she assumed general management, 360 marketing, sales, product management and service delivery responsibilities. She specialized in new customer acquisition, lifecycle marketing and designing loyalty programs as well as enhancing new products and services, developing brand and channel strategies, and investing in new technologies. Under her leadership, she led a financial turnaround through re-engineering efforts combined with an aggressive new product line strategy, creative brand and product marketing, customer service improvement and a revamped partnership strategy. Leadership led to reverting market share trends, improving key brand attributes and deepening partnership relationships within a complex economic, regulatory and dynamic business environment.
Francis’ passion and advocacy for delivering excellence in consumer experience led to a two year entrepreneurial venture and subsequently a leadership role at Mastercard. As EVP, Global Products & Solutions, she was accountable for translating global product and marketing strategies to the LAC region. She later assumed global responsibility for Credit and Loyalty product lines and set a global vision and strategy. Her role was further expanded to include Marketing and Digital Services globally. While continuously delivering growth of her business and developing talent, she has been a strong advocate for consumer-centric strategies, developing a culture grounded in operational excellence and driving business transformation.
She holds a Bachelor Degree in Finance and International Business and an MBA from Florida International University (FIU). Ms. Hondal is also a director of Equitable and Equitable America since September 2020. She is also serves on the Florida International University Foundation Board of Directors. She has been named amongst Fortune’s Top 50 Most Powerful Latina Women in corporate America for 3 years; ranking #14 in 2019. She was inducted to the FIU College of Business Administration Hall of Fame in 2015; receiving the Global Leadership Award. In 2013, she received the International Business Woman of the Year Award by the Organization of Women in International Trade. She resides in Miami, Florida with her husband, Eddie and their two sons, David and Daniel.